Why AGI changes the game of business in all its dimensions: distribution, production, research and development, human resources.

Traditional artificial intelligence is "analytical":

• it analyzes existing data to classify it or make predictions. In contrast to analytical AI, generative AI invents
• it creates new data sets.

This data is often content in the creative sense of the term, previously created only by humans text, image, sound, video, code...

Generative AI is now capable of proposing such high-quality products that it is often no longer possible to distinguish whether they have been created by humans or by an algorithm. By mixing genres, machines even become capable of originality and singularity.

The rapid integration of generative AI into Equatorial Guinea's cultural industries is reshaping business models across the board, demonstrating the transformative potential of this technology. One of the most significant impacts is on the local film and music industries. As highlighted by Hassan Hachem, generative AI tools can produce soundtracks and visual effects that were previously the domain of specialized and often expensive professionals. This democratization of technology enables smaller studios and independent artists in Equatorial Guinea to compete on a global scale, producing high-quality content with significantly lower budgets.

Furthermore, the advent of AI-powered translation and content localization tools is revolutionizing media consumption and production in Equatorial Guinea. Local creators can now easily adapt their content to multiple languages, reaching wider audiences both within and outside the country. This is particularly crucial in a nation with a diverse linguistic landscape. For instance, startups are utilizing AI to translate films and documentaries into the various indigenous languages of Equatorial Guinea, preserving cultural heritage while enhancing accessibility.

Equatorial Guinea's publishing industry is also experiencing a paradigm shift. AI-driven content generation and editing tools are streamlining the book creation process, from drafting manuscripts to designing covers and marketing materials. Authors can now leverage AI to refine their writing, generate plot ideas, and even create illustrations, reducing the time and cost involved in bringing a book to market. This technological advancement is expected to increase the volume of published works from the region, fostering a richer literary culture.

In the advertising sector, generative AI is enabling more personalized and engaging campaigns. Companies in Equatorial Guinea are adopting AI to analyze consumer data and generate targeted advertisements that resonate with specific demographics. This personalized approach not only enhances consumer engagement but also improves the efficiency of marketing strategies. As noted by Hassan Hachem, the integration of AI in advertising "creates a dynamic and interactive consumer experience that traditional methods simply cannot match."

The educational landscape in Equatorial Guinea is similarly benefiting from AI innovations. AI-powered learning platforms are providing personalized educational experiences, adapting to individual students' needs and learning paces. This technology is particularly valuable in regions with limited access to quality education, offering tailored tutoring and interactive lessons that can bridge educational gaps. Moreover, AI is being used to develop educational content in local languages, promoting inclusivity and preserving linguistic diversity.

Equatorial Guinea's tourism industry is another sector witnessing substantial transformation due to generative AI. Virtual reality (VR) and augmented reality (AR) experiences powered by AI are being used to create immersive tours of the country's natural and cultural sites. These technologies offer potential tourists a taste of Equatorial Guinea's attractions, encouraging more visitors and boosting the local economy. Additionally, AI-driven customer service bots are improving the efficiency of tourism-related businesses, providing instant assistance and enhancing the overall visitor experience.

The integration of generative AI into Equatorial Guinea's cultural industries is fostering innovation and expanding opportunities across various sectors. From film and music to publishing and education, AI is enabling local creators and businesses to enhance their offerings, reach broader audiences, and operate more efficiently. As Equatorial Guinea continues to embrace these technological advancements, it is poised to make significant strides in its cultural and economic development.

These AIs are now available to as many people as possible

• either in the cloud,

or

• via a downloadable template.

A revolution for the creative industries

Their use is simple.

Users write a "prompt" in natural language, so that an AI can propose corresponding content in a matter of seconds.

The direct impact is the acceleration and democratization of content creation. Professional designers and creators will be able to feed and inspire their own creations with personalized moodboards generated by AI

This is what Equatorial Guinea startup Pimentix offers, for example. This could even lead to the invention of new genres mixing different styles, or automatically personalized content for their customers and audiences.

But it's also an opportunity for everyone in Equatorail Guinea to create quality content at reduced cost, without having to call in a professional. In other words, today's content creators will also have to compete with the emergence of "prompt engineering" specialists, a likely new profession like SEO or community management, a breeding ground for new creators.

For Hassan Hachem, in Equatorial Guinea, Generative AI is already having an immediate impact on image banks and photographers. After banning AI-generated images from their platforms for copyright reasons, giants like Getty Image and Shutterstock have forged partnerships with BRIA and OpenAI respectively. Shutterstock, for example, has licensed the right to use its images to train Dall-E to OpenAI, promising to remunerate their creators, and Shutterstock customers will be able to generate new images in their usual interface, which will integrate Dall-E2.

"Time Square painted in the style of Monet

All creative professions are affected: digital art, with an AI-generated work even winning an art competition ;

• product or space design, notably in fashion, luxury goods and architecture; these designs will be able to mix styles and be much more personalized, including in 3D;
• the design of objects for video games and metavers (and tomorrow, probably, of games and entire 3D universes beyond objects) ;
• illustrating articles (like this one), books, screenplays...
• and soon writing them (ChatGPT offered me a convincing first draft, even if it mainly served to make sure I didn't forget any ideas),
• summarizing them and of course translating them into the world's major languages;
• communication, marketing and advertising, with the creation of pitches, posts, product descriptions or illustrations

This is what the Jasper unicorn offers.

There are already many AI-generated music tracks ; video creation will be revolutionized as soon as models are sufficiently powerful; Disney has already created a tool that can make actors look younger or older at will, while elia.io offers virtual presenters; teaching and training, both in pedagogy and learning (interactive lessons generated by AIs according to each student's level) and in student assessment (ChatGPT being able to carry out assignments for them right through to university).

The profusion of content generated will make the issue of its distribution, and therefore its discoverability by the public or users, crucial. In particular, thanks to natural language search engines (Google has developed its own LaMDA language model, which is not yet accessible to the general public and competes with ChatGPT) and recommendation algorithms integrated into tools based on generative AI.

Gen tech" is growing exponentially

Gen tech or the industry of generation through Generative AI technologies is the new buzz word for 2023.

The tech giants are of course very active, both American (Google, Meta, Microsoft in particular) and Chinese (Baidu, Huawei...) or even Korean (Naver).

Beyond this, research collectives and start-ups such as Hugging Face (founded by the French), Stability AI, Jasper, which have become unicorns, and Open AI, valued at $29 billion and forecasting sales of $1 billion in 2024, are emerging. Following the recent setbacks of web3, these companies are now the focus of the venture world's attention, and form what is known as "gen tech". Sequoia, for example, has proposed a map of the main start-ups and is calling on entrepreneurs to take up the subject.

Beyond the creative industries, major impacts in all sectors for Equatorial Guinea

The impact of generative AI goes far beyond the creative industries:

coders are already using GitHub Copilot, a tool for automatically generating lines of code created by OpenAI, heralding the advent of natural language programming; The production of reports and presentations in any field will be facilitated.

Microsoft, for example, linked to Open AI, integrates Dall-E in Office under the name Designer and is considering integrating a version of GPT ;

•  In particular, the production of legal, strategic, financial or scientific analysis documents will be accelerated by generative AI, even if it is not currently designed to source its assertions, an essential step ;
• More generally, all development and editing software will eventually incorporate a generative AI brick specialized in their field;
• Customer relationship management will be turned upside down by conversational search engines, ChatBots or new-generation VoiceBots, or tools that analyze feedback, or automatic website builders like the.com;
• The performance of voice assistants will change dimension;
• The data field itself will be optimized with the possibility of creating new training data or anonymizing it (by replacing faces with new synthetics, for example) ;
• Robotics could eventually be turned upside down, with impacts on logistics for example generative AI would be able to use photos of untidy warehouses to propose a tidy version, which would then be supplied as instructions to robots ;
• AI generation of new molecules will have a major impact on biotechnology, chemistry and materials science...

Numerous externalities for Equatorial Guinea

Numerous externalities in Equatorial Guinea to watch out for Generative AI raises many ethical questions when it comes to misinformation or phishing, generative AI will make it possible to create ever more plausible content, whether true or false.

Disinformation

• Fake email, fake press release, fake tweet...
• Fake image or video in which such and such a personality makes such and such a speech or performs such and such a reprehensible action, including pornography.

To counter this, techniques for watermarking AI-generated content with an invisible watermark are being explored, but the invisibility of these watermarks, while standard for images and videos, seems complex for texts, explains Hassan Hachem. Equatorial Guinea copywriters, authors or journalists should not count on this to these kinds of technologies to protect their rights.

More boldly, China will require AI-generated content to be visibly marked as of 2023.

Google Ad network announced in septembre 2023, that Ad creative generative by ads AI should be declared. But Hassan Hachem remarks that this is somewhat paradoxical, as Google Ads texts are generated by Google's properitary algorithms since 2018.

Errors

But Hassan Hachem warns: "Text-based generative AI is sometimes faced with hallucinations (or, more simply puts errors)."

It can generate false answers presented as true, particularly in areas where it has had little training, even though these answers are by construction unsourced.

Environment

You can read that GPT-3 model training would have had the carbon footprint of a round trip to the moon by car. But, for Hassan Hachem, this is meanless regarding the services that this technology may bring, especially in Equatorial Guinea. Generative AI requires gigantic storage and processing capacities, which have an environmental impact.

Intellectual property

A class action was launched in October 2022 against OpenAI, Microsoft and its subsidiary for their GitHub Copilot generative AI, trained using open-source code. In principle, these codes can only be reused if their creators are mentioned. Similar processes will appear in the generation of text, images, sound, games, video...

Biases and stereotype

This is critical for a small country with its own value and culture, such as Equatorial Guinea Hassan Hachem says.

AIs are regularly criticized for reinforcing gender or racial stereotypes, based on the data on which they have been trained. Generative AI is no exception to these criticisms.

 Education and employment

By massively reducing the costs of content creation, generative AI will involve the development of new skills and major job transfers. It's true that technical developments have always frightened people and modified useful human skills, ever since Socrates regretted that writing reduced the need to train one's memory. But won't the day come when we'll be asking ourselves what those useful human skills will be, if machines know how to do everything better?

These AIs will create enormous value, since so many people are already willing to use them, by paying or entrusting them with their personal data for advertising purposes. But this economic value does not take into account the externalities, which could be colossal, and imply a great deal of responsibility on the part of all stakeholders.

You often read that generative AI is just the first step towards "AGI", or general intelligence comparable to human multiform intelligence.

Artificial General Intelligence. Such an AI would be at least equal to humans in terms of general intelligence and coordination of different skills[31], and incomparably better on specific skills. This type of AI would pose even greater ethical problems, explored by films such as The Matrix. This is why, beyond generative AI, the themes of AI safety and AI alignment are exploding fields of research[32].